
Début dans
L'évènement
Three days at the Four Seasons Casablanca to reinvent events in Africa and the Middle East: keynotes, hands-on workshops, a startup competition, a solutions expo, AI-assisted networking and a gala night. The meeting point for organisers, brands and experience makers.
Au programme
Welcome and coffee
Pick up your badge, explore the solutions expo and meet your first contacts over coffee.
Opening: events in the age of AI
Welcome from the Moroccan Digital Alliance followed by the opening keynote: how AI is reshaping the way events are designed, sold and experienced.
Is generative AI a game changer for Africa?
Darija models, local data, concrete use cases: a jargon-free overview and the five mistakes companies should avoid.
Session test document et image
Networking lunch
Buffet lunch on the panoramic terrace, with themed tables to talk with your peers.
Panel: digital sovereignty, cloud and data
Where to host your data, which AI models to run in-house, and at what cost? Three views, from Morocco to Germany.
Workshop: automate your event with AI agents
Get hands-on: registration reminders, FAQ answers and automatic reports, with tools you can reuse on Monday.
Masterclass: badges, access and queue-free welcome
Zones, checkpoints, on-site printing, mobile scanning: the method to welcome 2,000 people in an hour.
Roundtable: funding your growth in 2027
Angels, funds and banks tell what they finance, what they turn down and why. Open questions.
Case study: 12,000 visitors without a queue
A numbers-driven debrief of a Marrakech trade show: flows, staffing, surprises, and what attendees thought.
Opening cocktail at the solutions expo
A welcome drink among the stands, first raffle draw and launch of the prize wheel.
Ils prennent la parole
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