Brand Africa 100 | Africa's Best Brands

Amal EL FALLAH SEGHROUCHNI

Ministre Déléguée auprès du Chef du Gouvernement Chargée de la Transition Numérique et de la Réforme de l’Administration

Experienced Full Professor with a demonstrated history of working in the research industry. Skilled in Mathematical Modeling, Computer Science, Articial Intelligence, Autonomous agents and Software Design. Strong education professional with Ph.D in Computer Science from the University Pierre et Marie Curie and a Habilitation à Diriger les Recherches (HDR) focused in Computer Science - Artificial Intelligence from University Sorbonne Paris Nord. Involved in various international committees for A.I. and Autonomous Agents as co-General Chair of AAMAS 2021 (the Premiere conference on Autonomous Agents and Multi-Agent Systems).

Dr. Youssef CHEIKHI

Directeur général · Brendz

Entrepreneur l Brand & Communications Strategist I Digital & AI Enthusiast I MD Brendz

Hicham Benkiran

Maitre de Cérémonie

Hicham Benkiran est mentaliste, illusionniste et maître de cérémonie, spécialisé dans les événements corporate et privés. Ancien collaborateur d’IBM, il allie aisance scénique, sens de l’interaction et compréhension des codes de l’entreprise.

Ryad Mezzour

Minister of Industry and Trade - Kingdom of Morocco

Experienced Senior Level Manager with a strong background in the public and private sectors. Skilled in Negotiation, Business Planning, Analytical Skills, Operations Management, and Coaching. Strong education professional with a MSc. focused in Power Plant Technology and Business Administration from Eidgenössische Technische Hochschule Zürich.

Siham Malek

CEO - Founder Integrate An Affiliate of Kantar

Your Brand’s Growth Isn’t a Guessing Game. It’s a Science. Most businesses think they know their consumers. Until their sales plateau. Their campaigns underperform. Their market expansion fails. The truth? Intuition isn’t enough. What separates thriving brands from struggling ones? The right insights. The Problem? ❌ You’re making decisions based on assumptions, not real consumer behavior. ❌ Your marketing spend isn’t delivering results, and you don’t know why. ❌ You’re launching new products, but the market response is unpredictable. ❌ Your competitors are winning because they understand the market better. That’s where I come in. How I Help You Win ✔ Decode Consumer Behavior – Go beyond numbers. Understand what truly drives your audience. ✔ Optimize Brand & Marketing Strategy – No more wasted spend. Build messages that convert. ✔ Test Before You Invest – Validate innovations and market moves before making costly mistakes. ✔ De-risk Market Expansion – Enter new markets with clarity, not uncertainty. The ROI of Market Research? 📊 Brands that leverage consumer insights grow 3 to 5 times faster than their competitors. 📊 Every $1 invested in research saves up to $10 in misallocated marketing spend. Who I Am I specialize in market research and brand strategy driven by real consumer insights—helping businesses turn data into growth strategies that work. - Managing Director & Founder of Integrate, Kantar’s affiliate and a leader in market research. - Insight250 2024 Winner, recognized for excellence in insights and analytics. - President of AMISE, shaping the market research industry. - Author of Brand Impact Through Consumer Insight, a guide to making data work for business growth. The Brands That Win Are the Ones That Listen to Their Consumers. Are you ready to listen? 💡 Let’s talk. Visit www.integrategroup.org or send me a message.

Thebe Lkalafeng

Founder and Chairman · Brand Africa

Thebe Ikalafeng is a Hall of Fame global African branding authority and THE leading advocate for a brand-led African renaissance. He has been recognized as one of the 100 Most Influential Africans by New African Magazine, Most Influential People of Africa Descent (MIPAD) and Most Reputable Africans by Reputation International. A trailblazing marketer, since being awarded a Marquette University American Marketing Association for marketing excellence upon graduation in 1992 in the United States, he has made a sustained, distinguished and consequential contribution to branding and in reframing the African narrative for over 30 years. He is the founder of Brand Leadership Group, a multi-disciplinary branding advisory group at the intersection of strategy, creativity and law; the founder of the Brand Africa non-profit movement for a brand-led African agenda, and the ‘Brand Africa 100: Africa’s Best Brands’ initiative, widely referenced as the definitive barometer of brands in Africa. A Fellow of the Institute of Directors (SA), he served 10 years on the board of WWF, 7 years on the board of the NYSE listed Cartrack, 10 years as deputy chairman on South African Tourism, and 15 years on the board of Portuguese CAIXA subsidiary, Mercantile Bank, among others. He’s a non-executive director at the Nedbank Green Trust and Population Services International (PSI). He has been honored with Lifetime Achievement awards by Financial Mail AdFocus and Public Relations Institute of Southern Africa, an EMY Africa Special Recognition Award in Ghana for driving a brand-led African renaissance; a GQ Men of the Year “Industry Icon” award for his contributions to Africa, branding and culture, and honorary doctoral degrees, PhD (Honoris Causa) by the University of Johannesburg and the University of South Africa for his contributions to Africa, branding & culture. He has been to every country in Africa and every continent in the world from Cape to Cairo, and the Arctic in Greenland to Antarctica; trekked the rare silverback gorillas in Rwanda and Uganda; summited Mt. Kilimanjaro and Mt. Sinai, and jumped the 216m high Bloukrans Bridge bunjee in South Africa, among his many breath-taking adventures globally. He's best-selling memoirs, “The Traveller – Crossing Borders and Connecting Africa,” are a reflection on his travels, branding and opportunities for a better Africa. Born and raised in Kimberley, South Africa and educated in the USA, Italy and South Africam he is a Chartered Marketer (SA), he holds BSBA (cum laude), MBA and LLM (Intellectual Property Law) degrees.